*NOTE: I have not seen Coco and this is based on the hope that 'Coco' is a good film, but that is subjective.
I hope I am wrong. I hope to God I am wrong.
Most of my life, I think I have come to understand humanity in a sense and even the psychology of human beings. More so, the psychology of people that live in America, and there is one thing that has been apparent over the course of time when it comes to media and how we consume it; If people can't relate to it, then they don't watch it.
This may come off as extremely pessimistic, and it is, but as we move towards a better America and world, most people don't understand culture. I am under the belief that the new film, 'Coco' from Pixar, which appears to rooted in Mexican culture, that many Americans will be turned off because of the lack of knowledge about such culture; Can you tell me without looking it up on Google what The Day of the Dead is? We live in a political climate right now where many Americans are still waiting for a wall to built around our Mexican neighbors if you want to put a little perspective on it.
I believe that we are moving in the right direction for the most part in a lot of ways in America, but with that I think that we are to obsessed with our own cultures in America...like Thanksgiving. I would love to use the excuse of being landlocked and that we, as Americans, have limited options on where we can travel, unlike Europe, but that is obviously not true. There is also the stereotypes that are involved in terms of the drug trafficking as of recent, but these negative aspects, which can be said about our country as well, isn't what the people of Mexican want to be known for. Regardless if we were talking about Mexico or not, I believe that we remain blissfully ignorant of other cultures as a whole. We are more obsessed about consuming our YouTube videos, watching our Netflix, and concerning ourselves about click bait headlines that doesn't really have any meaning to us as people in the first place, to care about others outside our borders.
That is just the cultural perspective, the media perspective is another matter.
'Coco" has a decent chance of success because of kids dragging their parent(s) with them to the theater. There is also that chance that the superhero movies, namely "Justice League" may keep the kids away in spite of the mediocre opening. Regardless, if you look the top grossing films this year and even some years before, if it didn't have Disney, Marvel, or a sequel to an already popular franchise, the odds of a movie doing extremely well has been limited. Add to the fact that 2017 is being touted as one the worst years in box office history, it doesn't bold well for many movies, not just computer animated ones. It's all subjective, but 'Justice League' made $93 million it's opening weekend and is being called a "failure". That's how we measure success in Hollywood with high production values of movies...if it reaches close to a billion dollars then we celebrate, and I find that sad. That's another conversation though.
Of course worldwide box office is what matters, and while I do believe that Pixar will make a moderate profit at the very least, I have a bad feeling that America will not have a huge stake in the overall number. While I do feel that we, as Americans, have the capacity of open mindedness (for the most part), I am not sure if other countries cultures are in the mindset of the American public. It's common psychology that we are more comfortable with people and situations that we identify with, but that mindset hinders our progress. I hope I am wrong and that 'Coco' is a delightful film that connects with the American audience.